Sobering Statistics....

In 2008, alcohol importers and manufacturers made 9.5 litres of pure alcohol available for every New Zealander aged 15+.

44% of all alcohol is consumed in "heavier drinking sessions".

New Zealanders spend an estimated $85 million a week on alcoholic beverages.

Of the 62,000 violent offences in 2007/2008, more than 20,000 involved alcohol.

Injury accounts for over a third of alcohol’s total contribution to the global burden of disease and disability.