Advertising & Promotion
Read this: A Case for Change? (201.1 KB)
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It is difficult to prove the precise link between alcohol promotion and consumption.
Alcohol marketing has become increasingly sophisticated in New Zealand due to rapidly advancing new technologies and the emergence of global brands.
Online promotional campaigns target young people using social networking sites and cellphone text-messaging.
The Law Commission suggests there may be a case to enforce restrictions on liquor advertising.
Related topic: Age, Alcohol and the Law
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What can we do to discourage irresponsible promotion of alcohol?
A New Zealand campaign for vodka used many of the features of online gaming communities. The campaign set up a dedicated website and recruited consumers as “secret agents” who were sent on various more ...
by Talklaw Project Coordinator 6:44pm, 25 July 2009 |
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Does alcohol advertising increase consumption?
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If liquor advertising/promotions were to be banned or severely reduced, do you think your alcohol consumption would be affected?
